if you have a passion,
you have a purpose.

I help you define it
bw back.png

building a purposeful brand shouldn’t feel like work

my intentional brand methodology creates meaningful brand experiences that allow you to define your purpose, position yourself in your industry, and infuse your creative passions into a scalable business.

take action!
icon 2.png

 the brand experience

This is my signature 1:1 custom branding experience takes my strategic approach of brand coaching and couples it with meaningful brand + web design leaving you feeling clear in your brand, confident in the scalability of your business, and beautiful designs to translate it.


strategy sesh + action plan

My strategy process stems from the phrase "work smarter, not harder" and that every biz owner or entrepreneur already has the ability to accomplish anything they dream of. I’m here to help you break past any barriers you’re experiencing + give you an actionable plan!

icon 3.png

collective community

The Collective Community is my (currently FREE) membership where you have access to monthly freebies, exclusive discounts, coaching calls, Q&A sessions, guest speakers, a community of passionate creatives, and more! This is essentially the ultimate toolbox to scaling your brand!



Business strategist and branding mastermind behind the screen here at HBC. I’m a strategy driven designer fueled by psychology, creativity, copious amounts of caffeine - and lots of laughs!

I help girls like you find their purpose, fuel their passions, position themselves in their industry, and feel clear in their business for the first time, in like, ever.

You’re a lot like me. You are creative at heart. A multi-passionate, hard-working entrepreneur. An easy going, beautiful soul who loves to help others. You’re down to earth and pour your everything in your business.

hey, i'm Katelyn!
recently on the blog...
freebie alert!
your brand

This Brand Blueprint breaks down my Signature Brand Principles I use when working with my 1:1 Brand Experience clients. Each principle is an essential component every brand needs to be successful and scalable.