What To Expect When Working With A Web Designer

So, you’ve decided to take the leap and hire yourself a web design pro?


This is a huge (and extremely valuable) investment that has the ability to skyrocket your business’ success. It’s an exciting new venture and you want to make sure you know exactly what you’re getting into before you decide who you want to work with.

Launching a presentable and professional online presence is not easy; it takes work, strategic planning, and lots of loving care. Thankfully, hiring a web designer can make the process easier and more enjoyable for you.

Hello Brand Collective | What To Expect When Working With A Web Designer

We’ve been in this industry for over a year now and along the way we’ve discovered some common misconceptions that many people tend to have about working with a website designer.

Unfortunately, any type of false expectations inevitably lead to project delays, sour relationships, and just overall disappointment for both the client and the designer. #notcool

Communication is the key to happiness and success, in both life and business.

We feel that it’s very important to not only keep an open and honest relationship with our clients, but to also educate and inform them (and our audience) as much as possible. This way everyone knows what they’re getting right off the bat and leaves the project happy, satisfied, and successful!

Although, every designer has their own way of doing things, there are many things that remain consistent throughout.


Most designers will post their web design packages on their services page. These generally include 5+ pages, mobile optimization, SEO setup, etc. Again, every designer is different but it is important to make sure that these are covered whether on their website or during consultation so you know what you’re paying for.


The term of the project depends on the size. Typically, most sites (5-10 pages) can take anywhere from 4-8 weeks to complete. Again, this may differ per designer as we’ve seen site timelines of 5-14 days, just make sure to give your designer everything they need in a timely manner and you’ll have your website done as soon as possible.


For your legal safety (and theirs) it is very important to have a contract prior to payment and booking your project. This should outline the project itself, what’s included, policies, etc. Please, do not work with a designer without having a contract in place. This protects you both and clarifies exactly what will be done during the project, and for how much. Make sure to read the contract carefully and to ask any questions if you have any, this way you can avoid unfortunate situations.


When you work with any designer they will have their own payment policies, however the general rule is to put a down payment upon booking after the contract is signed. Depending on the workload, you may be booking weeks or months in advance which should be discussed prior to contract signing or may even be announced on their inquiry page. For the remaining balance, you may need to pay in 2 installments or 1 final in full at the project’s end date. This will differ per designer and may be broken up into percentages like: 50% to book and 50% at project end, or similar to our policy: 30% to book, 35% at project start, and remaining 35% at project end. In regards to refund policies, due to the nature of the services provided there are strictly no refunds. You should be able to communicate with your designer if any issues arise during the project so that they can be handled appropriately.


This will differ per designer but should be discussed before project booking. Some designers offer a certain number of revisions per page, while others offer a certain number for the entire site. You may also see some designers (such as ourselves) offering unlimited revisions during the project process. This means you have until the project’s end date to submit revision requests. In order for us to create urgency and finalization, we limit this to the day before the project ends, as our final date is reserved for a walkthrough and transfer.

Site content

Most web designers will require you to have your website content (copy and images) completed prior to the start of the project, others will design your website using example images and “Lorem Ipsum” text so that you can plan your content for them to plug in later before the site is finalized. Either way works, it’s just a preference really, but it should be discussed prior to booking so that you can be prepared prior to the project’s start date.


Let’s be real, if you’re paying someone to design your website, chances are you don’t know much about websites (and that’s okay). The expert is there to help you create a professional and beautiful digital home for your business. Unless you purchase a maintenance plan with them, chances are you’ll be on your own once the project is completed. If that’s the case, they should be educating you and showing you how to use your website and how to make any minor changes in the future.


Let’s quickly cover some common misconceptions so that you can easily skip the confusion when working with your designer.

A website designer:


design the flow, structure, and layout of your website - they’ll work closely to strategize and plan out each of your site pages so that creating copy is a breeze and everything flows properly.

DOes not…

create your content and write copy for you - no one knows you or your business like you do, which is why you’re the best person for the job! Our clients receive a Questionnaire that helps to gather necessary core content that can be used to create web copy. If you ever feel like you’re struggling, hiring a copywriter is the best alternative!



integrate and plug-in your business specific apps or platforms - every business uses their own platforms, these include inquiry forms, newsletter forms, social media links, etc. It’s important to have these set up so that they can be properly linked to your site.

DOes not…

set up, sign up, or purchase apps or platforms - these are strictly specific to your business and (due to safety reasons) require both your approval and individual purchase to obtain. We want you to use whatever you feel most comfortable with when it comes to your business, however, if you do not have something that we think you would benefit from, we will most certainly recommend it to you. Whether you decide to utilize it is completely up to you and your responsibility to set up accordingly.



display your packages, products, and/or systems in a visually appealing manner - depending on the types and how many, these many be displayed on separate pages, drop downs, panels, etc. to remove the text overwhelm and make the copy easier to read and understand.

DOes not…

create your package, products, and/or systems for you - these are specific to your business only and should at the very least be planned out, if not established, by the time you hire a website designer so that they can appropriately structure how these will be displayed on your website.


We hope this has helped to clear up any confusion when it comes to working with a website designer.

Looking to get started on your website?


xox, katelyn & nicole

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