Posts tagged resources
What Is SEO & How To Set It Up For Squarespace

We’re often asked why we use Squarespace as our main website designing platform, and although there is a list of reasons why we are focusing on one (very important) reason today: Search Engine Optimization (SEO). In a nutshell, SEO basically makes it easier for people to find your website on the world wide web. The easier it is to find you, the more traffic you’ll have, which means more customers and sales for your business!

SEO can be confusing, overwhelming, and a bit scary, but it doesn’t have to be. The good news is, your Squarespace website is already SEO optimized the second you sign up (wahoo!). However, the overachiever in us always looks for ways to take things to another level. Luckily, Squarespace has a bunch of different ways for you to do just that.

You don’t need to feel like a little fish in a big sea of Google listings, by utilizing Squarespace’s extra SEO optimization methods you can successfully set up your site for that extra traffic boost (#soextra).

Let’s dive into the basics of SEO and how to set your Squarespace site up to boost yours from the get-go. And if you’ve already got your site up and running, don’t worry, you can always implement these tweaks to boost your traffic in the long run!

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Common Branding Terms & What They Mean For Your Business

You’ve probably heard the word “branding” used in tons of different contexts. Terms like brand, brand identity, and brand image get thrown around quite frequently and can be quite confusing.

You think you just need a logo and then you’re good to go, but you keep seeing color palettes and mood boards galore and your head is spinning.

Don't get overwhelmed, because we're going to settle this once and for all so you'll know exactly what to ask for, what you need, and what you'll ultimately receive if you decide to work with a Brand Designer.

Let’s get to demystifying the common branding terms, shall we?

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Common Design File Types - What They Are And How To Use Them

When talking image file types it can be easy to get confused, especially when you’re unfamiliar with the terminology. It’s one thing to know the designer lingo, but a whole other thing to actually know what each type is so you can decide which is best suited for your project.

Using the correct file type means that your design will comes out exactly as you intended and hopefully be everything you wanted (and more)! Use the wrong type and that could spell disaster for your design; quality issues, incorrect usage, etc.

Every graphic you see online, every design you see printed, cane from an image file. These files come in a wide variety of types, which are all formatted to be fully optimized for a specific use.

Let’s tackle these common file formats so you know exactly what you need, what you’ll get, and what to ask for...

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The Anatomy Of A Brand Style Guide

A brand style guide is a brief blueprint that displays the visual elements of a brand. It's a simple tool that adds so much power to your business when used properly. By constantly sticking to the visual rules of your style guide, you create consistency which creates memorability, trust, and a loyal community of  followers. #businessgoals

Let's down the anatomy of a brand style guide so you know exactly what you're looking at when you receive one.

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Why SquareSpace Is Our Favorite Platform - And Why It Should Be Yours Too

We've been around the block a few times in terms of platforms, hosting services, and domain providers. As two separate business owners, we ultimately chose Squarespace for ourselves, so it was a no-brainer to launch Hello Brand Collective using them as well.

Squarespace is by far, the easiest, cleanest, and most user-friendly web platform for both ourselves and our clients. Choosing them was the best decision we ever could have made for our business. Here's why...

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