Posts tagged resources
What Is SEO & How To Set It Up For Squarespace

We’re often asked why we use Squarespace as our main website designing platform, and although there is a list of reasons why we are focusing on one (very important) reason today: Search Engine Optimization (SEO). In a nutshell, SEO basically makes it easier for people to find your website on the world wide web. The easier it is to find you, the more traffic you’ll have, which means more customers and sales for your business!

SEO can be confusing, overwhelming, and a bit scary, but it doesn’t have to be. The good news is, your Squarespace website is already SEO optimized the second you sign up (wahoo!). However, the overachiever in us always looks for ways to take things to another level. Luckily, Squarespace has a bunch of different ways for you to do just that.

You don’t need to feel like a little fish in a big sea of Google listings, by utilizing Squarespace’s extra SEO optimization methods you can successfully set up your site for that extra traffic boost (#soextra).

Let’s dive into the basics of SEO and how to set your Squarespace site up to boost yours from the get-go. And if you’ve already got your site up and running, don’t worry, you can always implement these tweaks to boost your traffic in the long run!

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How To Define Your Mission Statement + Why You Need To

Crafting your mission statement is a crucial part of the brand development process. It’s a memorable greeting, a warm and friendly handshake, your brand’s “hello world”. Mission statements aren’t just for large companies; small businesses, solopreneurs, bloggers, and even personal brands can most definitely benefit from defining and creating a concise brand mission statement.

Most business owners skip over this step as they feel it isn’t important, or that they “don’t know” what to write. The truth is, every business owner knows their mission, they just need to put it in words! By the end of this blog post you will be able to create an intentional and genuine mission statement without the overwhelm that will serve as the guide for your brand!

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Common Design File Types - What They Are And How To Use Them

When talking image file types it can be easy to get confused, especially when you’re unfamiliar with the terminology. It’s one thing to know the designer lingo, but a whole other thing to actually know what each type is so you can decide which is best suited for your project.

Using the correct file type means that your design will comes out exactly as you intended and hopefully be everything you wanted (and more)! Use the wrong type and that could spell disaster for your design; quality issues, incorrect usage, etc.

Every graphic you see online, every design you see printed, cane from an image file. These files come in a wide variety of types, which are all formatted to be fully optimized for a specific use.

Let’s tackle these common file formats so you know exactly what you need, what you’ll get, and what to ask for...

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How To Keep Your Brand Consistent - And Why You Need To

Do you ever stop and think about how brands are able to achieve such incredible recognition? It isn’t just because they have a great product/service or they have a cool logo. Brand recognition comes down to one simple yet oh-so-complicated word: consistency.

Consistency is something we preach about here at Hello Brand Collective. Brand consistency is where a business attempts to communicate messages in a way which doesn't detract or wander away from the core brand strategy, values, and foundation.

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How To Choose The Perfect Name For Your Business


What’s in a name?

Everything, especially when it comes to business.

Choose the right name, and you’ll become the talk of the town, the go-to, the one what everyone knows. Choose wrong, and you’ll pretty much just fade off into the abyss, to swim in the sea of other businesses. We definitely don’t want that do we?

Look, the name game is hard and has the potential to hold you back from moving forward with your ideas. It can be so overwhelming that you don’t even get started in the first place. It’s difficult yes, but it doesn’t have to be impossible.

We’re going to cover some tips on how to discover and choose a name that’s perfect for your business.

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What To Expect When Working With A Web Designer

So, you’ve decided to take the leap and hire yourself a web design pro?

Congrats!

This is a huge (and extremely valuable) investment that has the ability to skyrocket your business’ success. It’s an exciting new venture and you want to make sure you know exactly what you’re getting into before you decide who you want to work with.

Launching a presentable and professional online presence is not easy; it takes work, strategic planning, and lots of loving care. Thankfully, hiring a web designer can make the process easier and more enjoyable for you.

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Common Branding Terms & What They Mean For Your Business

You’ve probably heard the word “branding” used in tons of different contexts. Terms like brand, brand identity, and brand image get thrown around quite frequently and can be quite confusing.

You think you just need a logo and then you’re good to go, but you keep seeing color palettes and mood boards galore and your head is spinning.

Don't get overwhelmed, because we're going to settle this once and for all so you'll know exactly what to ask for, what you need, and what you'll ultimately receive if you decide to work with a Brand Designer.

Let’s get to demystifying the common branding terms, shall we?

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The Anatomy Of A Brand Style Guide

A brand style guide is a brief blueprint that displays the visual elements of a brand. It's a simple tool that adds so much power to your business when used properly. By constantly sticking to the visual rules of your style guide, you create consistency which creates memorability, trust, and a loyal community of  followers. #businessgoals

Let's down the anatomy of a brand style guide so you know exactly what you're looking at when you receive one.

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Why SquareSpace Is Our Favorite Platform - And Why It Should Be Yours Too

We've been around the block a few times in terms of platforms, hosting services, and domain providers. As two separate business owners, we ultimately chose Squarespace for ourselves, so it was a no-brainer to launch Hello Brand Collective using them as well.

Squarespace is by far, the easiest, cleanest, and most user-friendly web platform for both ourselves and our clients. Choosing them was the best decision we ever could have made for our business. Here's why...

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