Do you ever stop and think about how brands are able to achieve such incredible recognition? It isn’t just because they have a great product/service or they have a cool logo. Brand recognition comes down to one simple yet oh-so-complicated word: consistency.
Consistency is something we preach about here at Hello Brand Collective. Brand consistency is where a business attempts to communicate messages in a way which doesn't detract or wander away from the core brand strategy, values, and foundation.Read More