What Is SEO & How To Set It Up For Squarespace
We’re often asked why we use Squarespace as our main website designing platform, and although there is a list of reasons why we are focusing on one (very important) reason today: Search Engine Optimization (SEO). In a nutshell, SEO basically makes it easier for people to find your website on the world wide web. The easier it is to find you, the more traffic you’ll have, which means more customers and sales for your business!
SEO can be confusing, overwhelming, and a bit scary, but it doesn’t have to be. The good news is, your Squarespace website is already SEO optimized the second you sign up (wahoo!). However, the overachiever in us always looks for ways to take things to another level. Luckily, Squarespace has a bunch of different ways for you to do just that.
You don’t need to feel like a little fish in a big sea of Google listings, by utilizing Squarespace’s extra SEO optimization methods you can successfully set up your site for that extra traffic boost (#soextra).
Let’s dive into the basics of SEO and how to set your Squarespace site up to boost yours from the get-go. And if you’ve already got your site up and running, don’t worry, you can always implement these tweaks to boost your traffic in the long run!
What is SEO?
SEO is the acronym for Search Engine Optimization, because who has time to say that a million times over?! The technical definition of SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
On-site (or on-page) SEO
Refers to the practice of optimizing the elements on a website (both the content and the HTML source code). Besides helping search engines interpret your page content, proper on-site SEO helps users quickly and clearly understand what your web page is about and whether it addresses what they are looking for.
Off-site (or off-page) SEO
Refers to the actions taken outside of your own website to impact your rankings within search engine result pages (SERPs). Optimizing for off-site involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is often what people are talking about when they refer to “back linking” as it is generally accomplished by other reputable places on the internet (pages, sites, people, etc.) linking back to or promoting your website.
Title tags are the title of the page and appear up in the tab of your browser. They’re one of the most important on-page SEO elements that also appear on the search engine result pages (SERPs), and through external sites like social media networks.
Hover over the page you want to edit > click the gear button > page title
*navigation title is simple the name of the page as it appears on the back end of your squarespace navigation, this is not the title tag you want to optimize.
Ideal Format: Primary Keyword - Secondary Keyword | Brand Name
Ideal Length: Under 55 Characters for 95% visibility.
Meta description tags
Meta descriptions (page descriptions) are used as the description that shows up under the Page Title (title tag) on a search engine. They have no impact on rankings, but they entice readers to click on your page if it shows up for a certain phrase or keyword.
Hover over the page you want to edit > click the gear button > page description
You can change the title formats in the settings by going to Settings > SEO > Scroll down
Ideal Format: Catchy with a few keywords
Ideal Length: Under 155 Characters.
Alt image tags
There are many different ways of adding images to your site, so we suggest visiting Squarespace’s alt tag guide before optimizing your images. Or, you could simply change the image’s file name on your computer before uploading the image to Squarespace as they are converted to your alt tag.
Use h1, h2, h3
Using various header formats to your content can establish page hierarchy and help divide information up into bite-sized pieces for simple page skimming. Google will prioritize your information based on whether it is header text or paragraph text. Having a few headers (H2 or H3) within your posts will help call out important keywords and information to Google.
Adding your legal business name, physical address, phone number, hours of operation, and email address helps Google know where you’re located and how users can reach you. Taking advantage of local SEO is important because depending on the industry, local searches may be your best shot at getting closer, if not on the first page of Google, especially if you’re a new business.
To edit, click Settings > General > Business Information
When someone looks up your site on Google, this is the description they will find. In one or two sentences, describe the purpose of your website and what users can expect. Be sure to include a few or your niched keywords in there.
To edit, click Settings > SEO > Search Engine Description
Sign up for google analytics
Sign up for a Google account that will be associated with your business if you haven’t already
Log in to your account and submit your URL to Google
Create a Google Analytics account and submit your tracking ID to your Squarespace site
Settings > Advanced > External Services > Google Analytics Account #
Sign up for google search console
In Google Analytics, go to Admin > Property Settings > Scroll down to Search Console > Adjust Search Console > Add
In Squarespace go to Analytics > Google Search Keywords and connect your Google Search Console
Watch out for a message that looks like this one and follow each step.
Take it a step further!
When writing web copy and blog posts use specific key words to help with SEO rankings.
Use longtail keywords (4+ words) are better and more specific
Use Google search and watch the dropdown for suggestions
After searching scroll to the bottom and
Search on Pinterest! After typing a word in the top bar you’ll see “suggestions” for extensive keywords. This can help you formulate your own “longtail keywords”
Are you taking steps to set up and implement SEO on your Squarespace site? Let us know if you have any questions!