Posts in Website Design
Why SquareSpace Is Our Favorite Platform - And Why It Should Be Yours Too

We've been around the block a few times in terms of platforms, hosting services, and domain providers. As two separate business owners, we ultimately chose Squarespace for ourselves, so it was a no-brainer to launch Hello Brand Collective using them as well.

Squarespace is by far, the easiest, cleanest, and most user-friendly web platform for both ourselves and our clients. Choosing them was the best decision we ever could have made for our business. Here's why...

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How To Create Your Own Instagram Landing Page

If you’re using Instagram to market services, promote products, drive traffic to your blog, etc. then you’ve noticed that Instagram only allows one URL link in your bio at a time. It’s annoying, especially when you have multiple places you want to send your followers or visitors to.

Getting around this minor inconvenience is way easier than it seems. All you need to do is create your very own Instagram landing page!

We’re showing you exactly how to make it happen so keep reading for all the deets!

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What Is SEO & How To Set It Up For Squarespace

We’re often asked why we use Squarespace as our main website designing platform, and although there is a list of reasons why we are focusing on one (very important) reason today: Search Engine Optimization (SEO). In a nutshell, SEO basically makes it easier for people to find your website on the world wide web. The easier it is to find you, the more traffic you’ll have, which means more customers and sales for your business!

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The Importance Of White Space And How You Can Use It To Enhance Your Brand

When it comes to design, whether it’s for web or print, we believe the #1 rule is to utilize white space. It’s the most important, yet overlooked factor when it comes to good design. Design has the ability to make or break the actual message it’s trying to convey, so it’s crucial that you keep your viewer’s focus on what matters most, and only that. You definitely don’t want someone to not purchase your product or service because their attention was guided elsewhere. By simply utilizing white space, you can demand attention and ensure that your element of importance is visually irresistible.

We’re giving you the deets on what white space is, why you need it to enhance your design, and how you can use it.

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Why You Should Have A Squarespace Sidebar + How To Build One (Video Tutorial)

Sidebars in Squarespace are one of the most demanded design features. No seriously...if you Google “Squarespace templates with…” the top suggestion is “...sidebar”! Having a sidebar on a page of your website or your blog has tons of benefits that everyone wants, but not all of Squarespace’s templates give you the option for a sidebar. For a full list of templates that already have built-in sidebars, click here.

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How To Set Up Google Analytics In Squarespace

When you have a website, tracking your analytics is crucial in providing your business with information about your site performance and your users. Knowing this information can serve as a powerful tool when you’re creating content for your audience and allows you to be educated while making changes to your website based on real data. Learn more about how to set up Google Analytics in SquareSpace and how it can benefit your business.

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