Posts in Strategy
The Anatomy Of A Brand Style Guide

A brand style guide is a brief blueprint that displays the visual elements of a brand. It's a simple tool that adds so much power to your business when used properly. By constantly sticking to the visual rules of your style guide, you create consistency which creates memorability, trust, and a loyal community of  followers. #businessgoals

Let's down the anatomy of a brand style guide so you know exactly what you're looking at when you receive one.

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Must-Have Business Resources That Will Save You Time

Running a business online can be extremely overwhelming at times. There are tons of moving parts and day to day tasks that may seem small and easy by themselves, but when you add them up it’s like an unscalable mountain that literally never ends.

Whether you run your business by yourself or have a team behind you, it’s time consuming to manage every task manually. This can lead to overwhelm and burnout super quick so it’s crucial to be equipped with the proper systems to keep things running smoothly and efficiently.

Thanks to some amazing business resources our lives have gotten way easier; we’ve increased our productivity and saved more time for ourselves! Our schedule is now open to dedicate time to our clients, important business tasks, engage with our community, and more!

Today we’re sharing our favorite, must-have business resources that will save you time in hopes of making your life easier as well. Cheers to a more productive business!

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How To Choose The Perfect Name For Your Business

What’s in a name?

Everything, especially when it comes to business.

Choose the right name, and you’ll become the talk of the town, the go-to, the one what everyone knows. Choose wrong, and you’ll pretty much just fade off into the abyss, to swim in the sea of other businesses. We definitely don’t want that do we?

Look, the name game is hard and has the potential to hold you back from moving forward with your ideas. It can be so overwhelming that you don’t even get started in the first place. It’s difficult yes, but it doesn’t have to be impossible.

We’re going to cover some tips on how to discover and choose a name that’s perfect for your business.

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How To Keep Your Brand Consistent - And Why You Need To

Do you ever stop and think about how brands are able to achieve such incredible recognition? It isn’t just because they have a great product/service or they have a cool logo. Brand recognition comes down to one simple yet oh-so-complicated word: consistency.

Consistency is something we preach about here at Hello Brand Collective. Brand consistency is where a business attempts to communicate messages in a way which doesn't detract or wander away from the core brand strategy, values, and foundation.

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How To Define Your Mission Statement + Why You Need To

Crafting your mission statement is a crucial part of the brand development process. It’s a memorable greeting, a warm and friendly handshake, your brand’s “hello world”. Mission statements aren’t just for large companies; small businesses, solopreneurs, bloggers, and even personal brands can most definitely benefit from defining and creating a concise brand mission statement.

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What Is SEO & How To Set It Up For Squarespace

We’re often asked why we use Squarespace as our main website designing platform, and although there is a list of reasons why we are focusing on one (very important) reason today: Search Engine Optimization (SEO). In a nutshell, SEO basically makes it easier for people to find your website on the world wide web. The easier it is to find you, the more traffic you’ll have, which means more customers and sales for your business!

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