Posts in Branding
Why Your Brand Needs Alternate Logos & How To Use Them

Most business owners believe that hiring a designer to create a single logo is all they need for their brand. However, this is far from the truth. To be honest, a single logo just doesn’t cut it, especially when you’re posting that bad boy all over the place (work it!). Your brand needs alternate logos. The use of alternate logos allow you to optimize your brands presence across any platform, stay present where ever your business is, and ensures consistency in your branding.

Now, when we say alternate logos, we don’t mean that they’re all completely different in regards to colors or fonts. We’re talking about structure, file type, and it’s intentional use. Let’s dive in to why exactly you need alternate logos & what we mean by them!

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How To Define Your Mission Statement + Why You Need To

Crafting your mission statement is a crucial part of the brand development process. It’s a memorable greeting, a warm and friendly handshake, your brand’s “hello world”. Mission statements aren’t just for large companies; small businesses, solopreneurs, bloggers, and even personal brands can most definitely benefit from defining and creating a concise brand mission statement.

Most business owners skip over this step as they feel it isn’t important, or that they “don’t know” what to write. The truth is, every business owner knows their mission, they just need to put it in words! By the end of this blog post you will be able to create an intentional and genuine mission statement without the overwhelm that will serve as the guide for your brand!

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How To Keep Your Brand Consistent - And Why You Need To

Do you ever stop and think about how brands are able to achieve such incredible recognition? It isn’t just because they have a great product/service or they have a cool logo. Brand recognition comes down to one simple yet oh-so-complicated word: consistency.

Consistency is something we preach about here at Hello Brand Collective. Brand consistency is where a business attempts to communicate messages in a way which doesn't detract or wander away from the core brand strategy, values, and foundation.

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Common Branding Terms & What They Mean For Your Business

You’ve probably heard the word “branding” used in tons of different contexts. Terms like brand, brand identity, and brand image get thrown around quite frequently and can be quite confusing.

You think you just need a logo and then you’re good to go, but you keep seeing color palettes and mood boards galore and your head is spinning.

Don't get overwhelmed, because we're going to settle this once and for all so you'll know exactly what to ask for, what you need, and what you'll ultimately receive if you decide to work with a Brand Designer.

Let’s get to demystifying the common branding terms, shall we?

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The Anatomy Of A Brand Style Guide

A brand style guide is a brief blueprint that displays the visual elements of a brand. It's a simple tool that adds so much power to your business when used properly. By constantly sticking to the visual rules of your style guide, you create consistency which creates memorability, trust, and a loyal community of  followers. #businessgoals

Let's down the anatomy of a brand style guide so you know exactly what you're looking at when you receive one.

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