The Importance Of White Space And How You Can Use It To Enhance Your Brand

When it comes to design, whether it’s for web or print, we believe the #1 rule is to utilize white space. It’s the most important, yet overlooked factor when it comes to good design. Design has the ability to make or break the actual message it’s trying to convey, so it’s crucial that you keep your viewer’s focus on what matters most, and only that. You definitely don’t want someone to not purchase your product or service because their attention was guided elsewhere. By simply utilizing white space, you can demand attention and ensure that your element of importance is visually irresistible.

We’re giving you the deets on what white space is, why you need it to enhance your design, and how you can use it.

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DesignHello Brand Collective
Why Your Brand Needs Alternate Logos & How To Use Them

Most business owners believe that hiring a designer to create a single logo is all they need for their brand. However, this is far from the truth. To be honest, a single logo just doesn’t cut it, especially when you’re posting that bad boy all over the place (work it!). Your brand needs alternate logos. The use of alternate logos allow you to optimize your brands presence across any platform, stay present where ever your business is, and ensures consistency in your branding.

Now, when we say alternate logos, we don’t mean that they’re all completely different in regards to colors or fonts. We’re talking about structure, file type, and it’s intentional use. Let’s dive in to why exactly you need alternate logos & what we mean by them!

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BrandingHello Brand Collective
What Is SEO & How To Set It Up For Squarespace

We’re often asked why we use Squarespace as our main website designing platform, and although there is a list of reasons why we are focusing on one (very important) reason today: Search Engine Optimization (SEO). In a nutshell, SEO basically makes it easier for people to find your website on the world wide web. The easier it is to find you, the more traffic you’ll have, which means more customers and sales for your business!

SEO can be confusing, overwhelming, and a bit scary, but it doesn’t have to be. The good news is, your Squarespace website is already SEO optimized the second you sign up (wahoo!). However, the overachiever in us always looks for ways to take things to another level. Luckily, Squarespace has a bunch of different ways for you to do just that.

You don’t need to feel like a little fish in a big sea of Google listings, by utilizing Squarespace’s extra SEO optimization methods you can successfully set up your site for that extra traffic boost (#soextra).

Let’s dive into the basics of SEO and how to set your Squarespace site up to boost yours from the get-go. And if you’ve already got your site up and running, don’t worry, you can always implement these tweaks to boost your traffic in the long run!

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How To Create Your Own Instagram Landing Page

If you’re using Instagram to market services, promote products, drive traffic to your blog, etc. then you’ve noticed that Instagram only allows one URL link in your bio at a time. It’s annoying, especially when you have multiple places you want to send your followers or visitors to.

Getting around this minor inconvenience is way easier than it seems. All you need to do is create your very own Instagram landing page!

We’re showing you exactly how to make it happen so keep reading for all the deets!

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Why You Should Have A Squarespace Sidebar + How To Build One (Video Tutorial)

Sidebars in Squarespace are one of the most demanded design features. No seriously...if you Google “Squarespace templates with…” the top suggestion is “...sidebar”! Having a sidebar on a page of your website or your blog has tons of benefits that everyone wants, but not all of Squarespace’s templates give you the option for a sidebar. For a full list of templates that already have built-in sidebars, click here.

If they won’t give it to us on all of them, we’re going to figure out a way to create it! And we did.

We’re going to dive in to all the benefits of having a sidebar, important information to include, and how to build your own sidebar if your template doesn’t have one (believe us, it’s not hard)!

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Common Branding Terms & What They Mean For Your Business

You’ve probably heard the word “branding” used in tons of different contexts. Terms like brand, brand identity, and brand image get thrown around quite frequently and can be quite confusing.

You think you just need a logo and then you’re good to go, but you keep seeing color palettes and mood boards galore and your head is spinning.

Don't get overwhelmed, because we're going to settle this once and for all so you'll know exactly what to ask for, what you need, and what you'll ultimately receive if you decide to work with a Brand Designer.

Let’s get to demystifying the common branding terms, shall we?

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How To Set Up Google Analytics In Squarespace

When you have a website, tracking your analytics is crucial in providing your business with information about your site performance and your users. Knowing this information can serve as a powerful tool when you’re creating content for your audience and allows you to be educated while making changes to your website based on real data. Learn more about how to set up Google Analytics in SquareSpace and how it can benefit your business.

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How To Add Custom Fonts To Your Squarespace Website

Squarespace offers a pretty large selection of fonts that you can use on your site.

They've got their own font list for you to choose from, Google font integrations, and you can even connect your Typekit account for an even wider selection!

However, Squarespace does not have it all when it comes to font variety. Yes, they offer tons of beautiful fonts, but what if you have (or even downloaded) a font that is specific to your brand? You search and search but it's nowhere to be found on Squarespace’s list. What are you supposed to do, just forget about it and settle for an available one?

NO WAY!

With this quick and easy tutorial, we'll show you how you can upload and use ANY font on your Squarespace site!

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Common Design File Types - What They Are And How To Use Them

When talking image file types it can be easy to get confused, especially when you’re unfamiliar with the terminology. It’s one thing to know the designer lingo, but a whole other thing to actually know what each type is so you can decide which is best suited for your project.

Using the correct file type means that your design will comes out exactly as you intended and hopefully be everything you wanted (and more)! Use the wrong type and that could spell disaster for your design; quality issues, incorrect usage, etc.

Every graphic you see online, every design you see printed, cane from an image file. These files come in a wide variety of types, which are all formatted to be fully optimized for a specific use.

Let’s tackle these common file formats so you know exactly what you need, what you’ll get, and what to ask for...

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The Anatomy Of A Brand Style Guide

A brand style guide is a brief blueprint that displays the visual elements of a brand. It's a simple tool that adds so much power to your business when used properly. By constantly sticking to the visual rules of your style guide, you create consistency which creates memorability, trust, and a loyal community of  followers. #businessgoals

Let's down the anatomy of a brand style guide so you know exactly what you're looking at when you receive one.

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Must-Have Business Resources That Will Save You Time

Running a business online can be extremely overwhelming at times. There are tons of moving parts and day to day tasks that may seem small and easy by themselves, but when you add them up it’s like an unscalable mountain that literally never ends.

Whether you run your business by yourself or have a team behind you, it’s time consuming to manage every task manually. This can lead to overwhelm and burnout super quick so it’s crucial to be equipped with the proper systems to keep things running smoothly and efficiently.

Thanks to some amazing business resources our lives have gotten way easier; we’ve increased our productivity and saved more time for ourselves! Our schedule is now open to dedicate time to our clients, important business tasks, engage with our community, and more!

Today we’re sharing our favorite, must-have business resources that will save you time in hopes of making your life easier as well.

Cheers to a more productive business!

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5 Reasons Why You Should Use A Quiz To Grow Your Email List

News Flash! Quizzes aren’t just for discovering what type of cheese you are anymore. #Guilty #PepperJack

They’re actually a creative (and fun) way of getting your audience to join your email list.

An email list is important to have for anyone who’s looking to build a community and keep a close connection with their followers. Business owners, corporations, influencers, and bloggers can all benefit from them!

Email addresses are sacred. And no one ever gives out our personal email to just anyone, that’s what a junk email address is for (anyone else have one just for coupons and sales? haha).

Because personal emails are so exclusive, you've got to have something super enticing to get them subscribed your list. But what?

Email opt-ins to the rescue!

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Why SquareSpace Is Our Favorite Platform - And Why It Should Be Yours Too

We've been around the block a few times in terms of platforms, hosting services, and domain providers. As two separate business owners, we ultimately chose Squarespace for ourselves, so it was a no-brainer to launch Hello Brand Collective using them as well.

Squarespace is by far, the easiest, cleanest, and most user-friendly web platform for both ourselves and our clients. Choosing them was the best decision we ever could have made for our business. Here's why...

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How To Deal With Imposter Syndrome + Why You Need To Know You Aren't Alone

If you’re any part of the online world, you’ve heard of the term Imposter Syndrome. This term is tossed around online quite a bit to express the real and raw feelings that entrepreneurs and small business owners feel online: feelings of not being good enough, being undeserving, and the fear others will look at you as a fraud. But did you know Imposter Syndrome isn’t just a term made up in your head, and that it is real? Yep. You read that right. You aren’t crazy, and you certainly aren’t alone.

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