6 Ways To Automate Your Business To Save You Time

Imagine having the chance to actually take a vacation (what?!) AND your entire business stays running smoothly as if you were there! That’s right… there are actually systems and tools out there to save you TIME and allow you the chance to spend it doing the things you LOVE.

Emails, campaigns, projects, social media posts, recording videos, managing content, your client processes…it’s a LOT to handle. Whether you’re killing it at handling #allthethings, or struggling to keep up, automation is like a warm gooey brownie on a cold Sunday night. Yep, it’s that good.

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New Year, New Approach + BIG ANNOUNCEMENTS!

After months of not feeling aligned and not knowing why, we finally put Hello Brand Collective through our very own Brand Clarity process! We are making some changes to our niche, adding new services like: brand clarity, brand strategy, business name discovery, and brand audits, and have some exciting things your way! Learn about what made us make these changes and what it’s all about!

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How To Set Up Google Analytics In Squarespace

When you have a website, tracking your analytics is crucial in providing your business with information about your site performance and your users. Knowing this information can serve as a powerful tool when you’re creating content for your audience and allows you to be educated while making changes to your website based on real data. Learn more about how to set up Google Analytics in SquareSpace and how it can benefit your business.

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5 Inspiring Podcasts For Female Entrepreneurs

As entrepreneurs we are constantly trying to learn new things and expand our skill sets. We’re reading blog posts, googling, or Pinterest-ing (that’s a thing, right?!) topics like productivity tips, or how to brand your business, or how to stand out in your market, or how to write better copy or pitch yourself better. We’re always looking to take in information, and one of our favorite ways of doing so is by listening to podcasts!

Not only do they equip us with tons of knowledge, but listening to podcasts gives us life! We feel so motivated, inspired, and ready to tackle everything we just consumed. The best part is you can listen anytime, anywhere. So whenever we’re out and about; like food shopping, doing house chores, traveling, you know we’re listening to our faves.

We’re excited to share our favorites with you in hopes of fueling your fire, inspiring you, and motivating you to strive for more!

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The Fine Line Between Copying & Drawing Inspiration

This topic is something that most designers want to address, but won’t out of fear. Both Nicole and Katelyn have had their fair share of people copying ideas and stealing design work (almost exact), and when people are addressed about things, you’ll almost always hear “I didn’t copy it, I drew inspiration from it”. Well, we’ve heard that too many times and we’re ready to clear some things up.

The online world is extremely saturated, as is the graphic design industry. We understand the immense pressure there is to be trendy yet set yourself apart, to have a unique skill yet can cover all the design bases, and to do all of this quickly in order to gain traction in the growing design world. But that doesn’t mean you need to cheat to get there. Not cool.

We wanted to write a post addressing this topic as a message to other designers or those looking to dabble with graphic design. It isn’t meant to be a jab at anyone specific, start drama, or upset anyone. It’s a topic that needs to be addressed because of quite a few reasons, so let’s dive in.

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Why You Should Have A Squarespace Sidebar + How To Build One (Video Tutorial)

Sidebars in Squarespace are one of the most demanded design features. No seriously...if you Google “Squarespace templates with…” the top suggestion is “...sidebar”! Having a sidebar on a page of your website or your blog has tons of benefits that everyone wants, but not all of Squarespace’s templates give you the option for a sidebar. For a full list of templates that already have built-in sidebars, click here.

If they won’t give it to us on all of them, we’re going to figure out a way to create it! And we did.

We’re going to dive in to all the benefits of having a sidebar, important information to include, and how to build your own sidebar if your template doesn’t have one (believe us, it’s not hard)!

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How We Plan And Schedule Our Instagram In Advance Using The Planoly App

Let’s play a game. Would you rather… 1. Scramble last minute to find an Instagram worthy photo and perfect caption to pair it with, finally post it, and then feel super exhausted from all of that unnecessary panic. OR 2. Have all of your beautiful photos matched with captions and hashtags, all scheduled and ready to post automatically so you can spend your time engaging with your tribe? We’re going to take a shot in the dark and say you’d rather have option 2. But planning in advance sounds time consuming, perhaps even confusing, and impossible to achieve at times. What if we told you that it’s totally possible to plan and schedule your Instagram in advance and have it ready to automatically post for you? You can save time and spend it on more important tasks like engaging with your amazing followers. Sound good? We’re going to show you today how we do just that with our favorite app Planoly!

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How To Stay Motivated As An Entrepreneur

Remember having to force yourself to do your homework after school and having absolutely no motivation to do it? Yep, we’ve been there too. Running an online business can feel like that sometimes, especially if you work from home.

It can get extremely difficult to maintain your motivation and urge to get work done day after day. Working online can be isolating, intimidating, and really scary - but it doesn’t have to be! We both can admit that creating a lifestyle around staying motivated takes time, but it’s absolutely attainable for anyone!

We’re going to dive in to 6 of our BEST TIPS for staying motivated as an entrepreneur. These are all things we’ve done on our own that worked for us, so we know they can work for you too!

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How We Got Started + 5 Tools To Help You Launch Your Startup

The internet is a place where pretty powerful things happen. It’s where we met, where we talk day in and day out, where we became best friends, and it’s where we decided to merge our businesses and launch Hello Brand Collective!

It all started one afternoon when Katelyn was beyond frustrated with trying to tweak a code for a client’s website but couldn’t quite get it, so she decided to post in a Facebook group asking for some help. Nicole was the first to comment and offered to help! We chatted back and forth till we got the code perfect, and pretty much haven’t stopped talking since (no seriously, we literally haven’t had a day go by where we didn’t talk).

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Why Your Brand Needs Alternate Logos & How To Use Them

Most business owners believe that hiring a designer to create a single logo is all they need for their brand. However, this is far from the truth. To be honest, a single logo just doesn’t cut it, especially when you’re posting that bad boy all over the place (work it!). Your brand needs alternate logos. The use of alternate logos allow you to optimize your brands presence across any platform, stay present where ever your business is, and ensures consistency in your branding.

Now, when we say alternate logos, we don’t mean that they’re all completely different in regards to colors or fonts. We’re talking about structure, file type, and it’s intentional use. Let’s dive in to why exactly you need alternate logos & what we mean by them!

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How To Create A Blog Post Template In Squarespace & Why You Need To

In the online world, blogging is great way to scale your business. It contributes to brand recognition, credibility, trust, and can even be a steady source of revenue. If you aren’t blogging yet, what are you waiting for?! And if you are, you know how long writing a quality blog post can take.

We like to write our blog posts drafts in a Google Doc before scheduling it in Squarespace, and realized building out the blog post structure so it included all our links/elements was just so time consuming (especially twice a week). We found a way to save immense amounts of time and ensure consistency in each of our blog posts, and we want to share it with you!

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The Importance Of White Space And How You Can Use It To Enhance Your Brand

When it comes to design, whether it’s for web or print, we believe the #1 rule is to utilize white space. It’s the most important, yet overlooked factor when it comes to good design. Design has the ability to make or break the actual message it’s trying to convey, so it’s crucial that you keep your viewer’s focus on what matters most, and only that. You definitely don’t want someone to not purchase your product or service because their attention was guided elsewhere. By simply utilizing white space, you can demand attention and ensure that your element of importance is visually irresistible.

We’re giving you the deets on what white space is, why you need it to enhance your design, and how you can use it.

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What Is SEO & How To Set It Up For Squarespace

We’re often asked why we use Squarespace as our main website designing platform, and although there is a list of reasons why we are focusing on one (very important) reason today: Search Engine Optimization (SEO). In a nutshell, SEO basically makes it easier for people to find your website on the world wide web. The easier it is to find you, the more traffic you’ll have, which means more customers and sales for your business!

SEO can be confusing, overwhelming, and a bit scary, but it doesn’t have to be. The good news is, your Squarespace website is already SEO optimized the second you sign up (wahoo!). However, the overachiever in us always looks for ways to take things to another level. Luckily, Squarespace has a bunch of different ways for you to do just that.

You don’t need to feel like a little fish in a big sea of Google listings, by utilizing Squarespace’s extra SEO optimization methods you can successfully set up your site for that extra traffic boost (#soextra).

Let’s dive into the basics of SEO and how to set your Squarespace site up to boost yours from the get-go. And if you’ve already got your site up and running, don’t worry, you can always implement these tweaks to boost your traffic in the long run!

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How To Define Your Mission Statement + Why You Need To

Crafting your mission statement is a crucial part of the brand development process. It’s a memorable greeting, a warm and friendly handshake, your brand’s “hello world”. Mission statements aren’t just for large companies; small businesses, solopreneurs, bloggers, and even personal brands can most definitely benefit from defining and creating a concise brand mission statement.

Most business owners skip over this step as they feel it isn’t important, or that they “don’t know” what to write. The truth is, every business owner knows their mission, they just need to put it in words! By the end of this blog post you will be able to create an intentional and genuine mission statement without the overwhelm that will serve as the guide for your brand!

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How To Get Multiple Uses From A Single Stock Photo

Stock photos can make your life easier by saving you tons of time, but knowing how to use them and reuse them properly can also save you tons of money! You could stick to purchasing and downloading handfuls of stock photos for just a single time use, but we think you’re better off maximizing what you’ve got so you can save some moolah. Sound good? We’re covering all the ways you can customize your stock photos so you can use what you’ve got to their full potential. Let’s get resourceful!

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How To Create Your Own Instagram Landing Page

If you’re using Instagram to market services, promote products, drive traffic to your blog, etc. then you’ve noticed that Instagram only allows one URL link in your bio at a time. It’s annoying, especially when you have multiple places you want to send your followers or visitors to.

Getting around this minor inconvenience is way easier than it seems. All you need to do is create your very own Instagram landing page!

We’re showing you exactly how to make it happen so keep reading for all the deets!

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4 Mobile Photo Editing Apps That Will Make You An Instagram Pro

When it comes to Instagram, it’s important to not only have great content, but a visually attractive, cohesive feed as well. As an Instagrammer, you probably take a good handful of photos a week in all different types of locations, scenes, lightings, etc. so you need to make sure that once they get posted up, they match the vibe and color palette of your feed. The best way to do this efficiently is to make sure you’re editing your images using the same settings by using a mobile photo editing app. There are so many apps out there that you can download and use, we’ve personally tried out so many but thankfully we’ve been able to narrow it down. Keep on reading to see our top 4 mobile photo editing apps that’ll make you an Instagram pro!

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