The Anatomy Of A Brand Style Guide

A brand style guide is a brief blueprint that displays the visual elements of a brand. It's a simple tool that adds so much power to your business when used properly. By constantly sticking to the visual rules of your style guide, you create consistency which creates memorability, trust, and a loyal community of  followers. #businessgoals

Let's down the anatomy of a brand style guide so you know exactly what you're looking at when you receive one.

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Why SquareSpace Is Our Favorite Platform - And Why It Should Be Yours Too

We've been around the block a few times in terms of platforms, hosting services, and domain providers. As two separate business owners, we ultimately chose Squarespace for ourselves, so it was a no-brainer to launch Hello Brand Collective using them as well.

Squarespace is by far, the easiest, cleanest, and most user-friendly web platform for both ourselves and our clients. Choosing them was the best decision we ever could have made for our business. Here's why...

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How To Deal With Imposter Syndrome + Why You Need To Know You Aren't Alone

If you’re any part of the online world, you’ve heard of the term Imposter Syndrome. This term is tossed around online quite a bit to express the real and raw feelings that entrepreneurs and small business owners feel online: feelings of not being good enough, being undeserving, and the fear others will look at you as a fraud. But did you know Imposter Syndrome isn’t just a term made up in your head, and that it is real? Yep. You read that right. You aren’t crazy, and you certainly aren’t alone.

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Must-Have Business Resources That Will Save You Time

Running a business online can be extremely overwhelming at times. There are tons of moving parts and day to day tasks that may seem small and easy by themselves, but when you add them up it’s like an unscalable mountain that literally never ends.

Whether you run your business by yourself or have a team behind you, it’s time consuming to manage every task manually. This can lead to overwhelm and burnout super quick so it’s crucial to be equipped with the proper systems to keep things running smoothly and efficiently.

Thanks to some amazing business resources our lives have gotten way easier; we’ve increased our productivity and saved more time for ourselves! Our schedule is now open to dedicate time to our clients, important business tasks, engage with our community, and more!

Today we’re sharing our favorite, must-have business resources that will save you time in hopes of making your life easier as well. Cheers to a more productive business!

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How To Choose The Perfect Name For Your Business

What’s in a name?

Everything, especially when it comes to business.

Choose the right name, and you’ll become the talk of the town, the go-to, the one what everyone knows. Choose wrong, and you’ll pretty much just fade off into the abyss, to swim in the sea of other businesses. We definitely don’t want that do we?

Look, the name game is hard and has the potential to hold you back from moving forward with your ideas. It can be so overwhelming that you don’t even get started in the first place. It’s difficult yes, but it doesn’t have to be impossible.

We’re going to cover some tips on how to discover and choose a name that’s perfect for your business.

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Why Focusing On Social Media Numbers Stunts Your Growth (And Kills Your Mindset)

We were chatting with a friend recently who expressed her frustration with social media, and our conversation is what inspired us to write this post because we feel so strongly about this topic.

She said, “I’m frustrated because I am a real girl, with real sh*t, and I talk about real things! I guess I just feel I have a voice that I want to be heard.” Does this sound familiar to you?

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How To Keep Your Brand Consistent - And Why You Need To

Do you ever stop and think about how brands are able to achieve such incredible recognition? It isn’t just because they have a great product/service or they have a cool logo. Brand recognition comes down to one simple yet oh-so-complicated word: consistency.

Consistency is something we preach about here at Hello Brand Collective. Brand consistency is where a business attempts to communicate messages in a way which doesn't detract or wander away from the core brand strategy, values, and foundation.

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Common Design File Types - What They Are And How To Use Them

When talking image file types it can be easy to get confused, especially when you’re unfamiliar with the terminology. It’s one thing to know the designer lingo, but a whole other thing to actually know what each type is so you can decide which is best suited for your project.

Using the correct file type means that your design will comes out exactly as you intended and hopefully be everything you wanted (and more)! Use the wrong type and that could spell disaster for your design; quality issues, incorrect usage, etc.

Every graphic you see online, every design you see printed, cane from an image file. These files come in a wide variety of types, which are all formatted to be fully optimized for a specific use.

Let’s tackle these common file formats so you know exactly what you need, what you’ll get, and what to ask for...

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4 Mobile Photo Editing Apps That Will Make You An Instagram Pro

When it comes to Instagram, it’s important to not only have great content, but a visually attractive, cohesive feed as well. As an Instagrammer, you probably take a good handful of photos a week in all different types of locations, scenes, lightings, etc. so you need to make sure that once they get posted up, they match the vibe and color palette of your feed. The best way to do this efficiently is to make sure you’re editing your images using the same settings by using a mobile photo editing app. There are so many apps out there that you can download and use, we’ve personally tried out so many but thankfully we’ve been able to narrow it down. Keep on reading to see our top 4 mobile photo editing apps that’ll make you an Instagram pro!

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How To Create Your Own Instagram Landing Page

If you’re using Instagram to market services, promote products, drive traffic to your blog, etc. then you’ve noticed that Instagram only allows one URL link in your bio at a time. It’s annoying, especially when you have multiple places you want to send your followers or visitors to.

Getting around this minor inconvenience is way easier than it seems. All you need to do is create your very own Instagram landing page!

We’re showing you exactly how to make it happen so keep reading for all the deets!

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How To Define Your Mission Statement + Why You Need To

Crafting your mission statement is a crucial part of the brand development process. It’s a memorable greeting, a warm and friendly handshake, your brand’s “hello world”. Mission statements aren’t just for large companies; small businesses, solopreneurs, bloggers, and even personal brands can most definitely benefit from defining and creating a concise brand mission statement.

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What Is SEO & How To Set It Up For Squarespace

We’re often asked why we use Squarespace as our main website designing platform, and although there is a list of reasons why we are focusing on one (very important) reason today: Search Engine Optimization (SEO). In a nutshell, SEO basically makes it easier for people to find your website on the world wide web. The easier it is to find you, the more traffic you’ll have, which means more customers and sales for your business!

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The Importance Of White Space And How You Can Use It To Enhance Your Brand

When it comes to design, whether it’s for web or print, we believe the #1 rule is to utilize white space. It’s the most important, yet overlooked factor when it comes to good design. Design has the ability to make or break the actual message it’s trying to convey, so it’s crucial that you keep your viewer’s focus on what matters most, and only that. You definitely don’t want someone to not purchase your product or service because their attention was guided elsewhere. By simply utilizing white space, you can demand attention and ensure that your element of importance is visually irresistible.

We’re giving you the deets on what white space is, why you need it to enhance your design, and how you can use it.

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Why Your Brand Needs Alternate Logos & How To Use Them

Most business owners believe that hiring a designer to create a single logo is all they need for their brand. However, this is far from the truth. To be honest, a single logo just doesn’t cut it, especially when you’re posting that bad boy all over the place (work it!). Your brand needs alternate logos. The use of alternate logos allow you to optimize your brands presence across any platform, stay present where ever your business is, and ensures consistency in your branding.

Now, when we say alternate logos, we don’t mean that they’re all completely different in regards to colors or fonts. We’re talking about structure, file type, and it’s intentional use. Let’s dive in to why exactly you need alternate logos & what we mean by them!

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How We Got Started + 5 Tools To Help You Launch Your Startup

The internet is a place where pretty powerful things happen. It’s where we met, where we talk day in and day out, where we became best friends, and it’s where we decided to merge our businesses and launch Hello Brand Collective!

It all started one afternoon when Katelyn was beyond frustrated with trying to tweak a code for a client’s website but couldn’t quite get it, so she decided to post in a Facebook group asking for some help. Nicole was the first to comment and offered to help! We chatted back and forth till we got the code perfect, and pretty much haven’t stopped talking since (no seriously, we literally haven’t had a day go by where we didn’t talk).

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How I Plan And Schedule My Instagram In Advance Using The Planoly App

Let’s play a game. Would you rather… 1. Scramble last minute to find an Instagram worthy photo and perfect caption to pair it with, finally post it, and then feel super exhausted from all of that unnecessary panic. OR 2. Have all of your beautiful photos matched with captions and hashtags, all scheduled and ready to post automatically so you can spend your time engaging with your tribe? We’re going to take a shot in the dark and say you’d rather have option 2. But planning in advance sounds time consuming, perhaps even confusing, and impossible to achieve at times. What if we told you that it’s totally possible to plan and schedule your Instagram in advance and have it ready to automatically post for you? You can save time and spend it on more important tasks like engaging with your amazing followers. Sound good? We’re going to show you today how we do just that with our favorite app Planoly!

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Why You Should Have A Squarespace Sidebar + How To Build One (Video Tutorial)

Sidebars in Squarespace are one of the most demanded design features. No seriously...if you Google “Squarespace templates with…” the top suggestion is “...sidebar”! Having a sidebar on a page of your website or your blog has tons of benefits that everyone wants, but not all of Squarespace’s templates give you the option for a sidebar. For a full list of templates that already have built-in sidebars, click here.

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The Fine Line Between Copying & Drawing Inspiration

This topic is something that most designers want to address, but won’t out of fear. Both Nicole and Katelyn have had their fair share of people copying ideas and stealing design work (almost exact), and when people are addressed about things, you’ll almost always hear “I didn’t copy it, I drew inspiration from it”. Well, we’ve heard that too many times and we’re ready to clear some things up.

The online world is extremely saturated, as is the graphic design industry. We understand the immense pressure there is to be trendy yet set yourself apart, to have a unique skill yet can cover all the design bases, and to do all of this quickly in order to gain traction in the growing design world. But that doesn’t mean you need to cheat to get there. Not cool.

We wanted to write a post addressing this topic as a message to other designers or those looking to dabble with graphic design. It isn’t meant to be a jab at anyone specific, start drama, or upset anyone. It’s a topic that needs to be addressed because of quite a few reasons, so let’s dive in.

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