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Meet Katelyn!

Business strategist and branding mastermind

I started my online journey back in early 2017 right after I graduated college, and I had no idea what I was doing (I mean, do any of us?!). What I did know, was that I was a few months in to my corporate position in the financial industry and hating every single thing about it. I knew sitting at a desk wasn’t what I was meant to do. I knew I was mean’t to do more, because well, I wanted to do more.

I quit that job 6 months after starting my business. I had just left an abusive relationship, lost a house I was trying to close on (34 hours before closing on it), had no money in my savings account, had to find a new apartment, and left the only thing keeping me secure = my job. So many people thought I was crazy, and when my biggest retainer client dropped me a week after I quit my job, I began to think they were right.

But I researched, I studied, I tested, I failed, I got back up, and I tried again. I managed to steadily scale my pricing, grow my engagement, and build a brand that I love through and through. I feel clear in my abilities and confident in the future of my brand, but it wasn’t always this way… I’ve had so many “brand crises” you wouldn’t even believe. I’ve rebranded and restructured my business probably like 10 times. I’ve tested and implemented endless systems and processes, and I’ve definitely suffered from the lovely "imposter syndrome” (or on the more real note, chronic anxiety and depression).

After two years I can proudly say I’ve helped launch over 100 websites and brands, built a sustainable brand fueled by passion, and help other online service-based business owners do the same thing!

Wanna know more about me? ↓


Obsessed with

essential oils & vibey music

Fave eats

sushi, tacos, & chocolate

Free time fun

walking around local markets

Fave drinks

iced teas & iced oatmilk latte

Lives for

good coffee & good people

Life goals

open a sustainable vegan coffee shop

my values

I believe that there's no reason why anyone should be so serious all the time. Celebrate the little wins, blurt out your favorite dad joke, eat that whole slice of cake (you're sharing, right?), throw a little confetti at the negative Nancy's and just do your thing. As long as you're having fun you're winning the game of life friend.

Honesty is literally the best policy (plus sticking to a lie is exhausting, and honestly, I'd rather save that time for a nap, because NAPS RULE). Let's be real, mistakes are learning experiences that happen to everyone in both life and in business, which is why we embrace them, laugh them off, and use them to better strategize for the future. I'll show you the real me, and in turn I hope to see the same from you! #keepingitreal

"Dedicate yourself to continuous personal improvement, you are your most precious resource." - Brian Tracey

My goal is to set you up for everlasting growth, profit and happiness. Listen, I've been around the block a few times and if there's one thing that's certain it's this: You will never grow your business if you don't focus on self-growth first. Taking days to yourself, reading books, asking questions, addressing your weaknesses and celebrating your strengths are all elements of growth and will not only help you personally, but professionally as well.

Your success is my success. I'm just a knowledge seeker, resource stalking, course craving, book hoarding girl who knows that education is the most powerful, valuable thing you will ever possess. I believe in educating not only myself, but my audience as well. I strive to share my experiences, new resources I find, and things I learn through my blog posts, newsletters, social media, and by connecting with all of you personally. There is endless amounts of information out there, which means that there is always something new to learn. So, soak it all in you sponge, you!

#CommunityOverCompetition is MY JAM. I've had my share of wins, losses, anxiety attacks, depressive episodes - you name it. I know first hand just how life-changing a great support system is, which is why I aim to be your cheerleader! This is not a place to compare yourself, wish you had something you don't, or wonder "what if". This is a place of learning, sharing, communicating and supporting! I want to create a community you love learning from and sharing information with!

Shoot for the moon! I believe that anything is possible with the right tools, mindset and support. Your mindset controls how far you push yourself, the limits you set for yourself, and the goals you actually achieve - that's why I'm so passionate about incorporating mindset and self-love into my business! Because if you don't believe in yourself, who else will? I want you to be your best, do your best, always strive for more and to succeed at anything and everything that you set your heart on!

Let's make your dream brand a reality!

work with me for a 1:1 custom brand experience