Business strategist and branding mastermind
I started my online journey back in early 2017 right after I graduated college, and I had no idea what I was doing (I mean, do any of us?!). What I did know, was that I was a few months in to my corporate position in the financial industry and hating every single thing about it. I knew sitting at a desk wasn’t what I was meant to do. I knew I was mean’t to do more, because well, I wanted to do more.
I quit that job 6 months after starting my business. I had just left an abusive relationship, lost a house I was trying to close on (34 hours before closing on it), had no money in my savings account, had to find a new apartment, and left the only thing keeping me secure = my job. So many people thought I was crazy, and when my biggest retainer client dropped me a week after I quit my job, I began to think they were right.
But I researched, I studied, I tested, I failed, I got back up, and I tried again. I managed to steadily scale my pricing, grow my engagement, and build a brand that I love through and through. I feel clear in my abilities and confident in the future of my brand, but it wasn’t always this way… I’ve had so many “brand crises” you wouldn’t even believe. I’ve rebranded and restructured my business probably like 10 times. I’ve tested and implemented endless systems and processes, and I’ve definitely suffered from the lovely "imposter syndrome” (or on the more real note, chronic anxiety and depression).
After two years I can proudly say I’ve helped launch over 100 websites and brands, built a sustainable brand fueled by passion, and help other online service-based business owners do the same thing!